Growth is painful. Change is painful. But nothing is as painful as staying stuck somewhere you don’t belong.
I found this quote image on Pinterest. I do not know the original source, alas.
- The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself
- The Law of Awareness: You Must Know Yourself to Grow Yourself
- The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow
- The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be
- The Law of Contribution: Developing Yourself Enables You to Develop Others
So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth.
Case studies included are:
Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used, to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.
Ten years of research uncover the secret source of growth and profit …
Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500.
Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.
Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.
Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
This Time The Enemy Is Inside You
Corn is America's grain and the very stuff of life. Now, scientists have created a genetically modified strain that repels all pests. It also unknowingly contains the DNA of a rare species of fungus that is invasive, virulently infectious, and very deadly.
First, the fungus eats through your skin. Then, growths appear on your body, sprouting like hideously malignant mushrooms. Finally, the skin cracks and splits, releasing countless spores into the air. First you die--but the worst is still to come--the fungus uses your body. To kill. In a desperate attempt to check the invasion, millions of acres of cornfields have been burned down. But the epidemic has a relentless life of its own--and it will not be stopped.
In the small town of Sutter Creek, Illinois, a container of corn seeds has been planted--and a new strain of nightmare has been unleashed. This year's crop won't taste like any other.
This year's crop will eat you alive. And Sutter's Creek is ground zero for an epidemic that could destroy the world.
"Jacobson sets the stage masterfully. . .slowly increasing the tension until things explode in spectacular fashion." --Mystery Scene on Sleep Tight